Nevertheless initially started in 2021 as a small apparel business that has transformed into a registered Charity in 2023. Our original vision was to redefine the way people view and validate themselves through apparel with affirmations such as, “You are loved”, "You are enough", "You are Worthy". Each design was intentionally reversed to encourage the wearer to look in the mirror and validating themselves rather than relying on external sources of validation.

We started Nevertheless to raise awareness around Mental Health in an effort to destigmatize conversations and reduce suicide rates amongst our Māori and Pasifika peoples. Our desire to shed light on Mental Health has always been fueled by our own personal experiences of navigating the dichotomy of sexuality and religion whilst acknowledging our cultural values. 

We recognised the gaping holes of holistic support for our Māori and Pasifika people who are part of the Rainbow+ community as well as whānau & aiga.  So, in response to the scarce support for specifically Māori and Pasifika Rainbow+ communities, we developed a kaupapa called Manioro. Manioro seeks to disrupt toxic narratives and challenge unhealthy stereotypes surrounding our communities. We achieve this through delivering educational and creative workshops for whānau and communities while increasing the visibility of our Māori and Pasifika Rainbow+ peoples through storytelling, cultural performances and panel discussions.